optometrists that accept insurance in birmingham, mi

Do you accept insurance?

We accept a variety of insurance plans. Be sure to check with your insurance carrier directly to see what services are covered under your specific plan. Co-pays and any procedures not covered under insurance are due at the time of appointment. If you do not have insurance or your insurance is not listed below, please contact our office to discuss the options to ensure your eyecare needs are met. For vision exams, eyeglasses and contact lens services, we accept the following insurance:

  • Eyemed
  • Heritage Vision
  • Occupational Eyewear Network (Select plans)
  • VSP
For medical eye conditions we accept the following insurance:​
  • Aetna
  • Blue Care Network (Referral needed)
  • Blue Cross Blue Shield
  • Cigna
  • Medicare
  • Priority Health
  • Humana (Dr. Iceberg only)
  • United Health Care

Where do I park?

Our office is located in an office park and can be accessed directly off Southfield Road or Beverly Road. There is ample free parking in the lot directly in front of the entrance to our office.

What forms do I need to fill out?

For your first appointment, please arrive 15 minutes early to complete necessary health forms. You may also request forms to be emailed to you prior to your exam.

What precautions are in place to protect against Covid-19?

The Hills Eyecare and Optical complies with all COVID-19 guidelines issued by OSHA and the CDC for medical offices to keep our staff and patients safe. Per the current CDC requirements, all persons in a healthcare setting are required to wear a mask at all times, including the waiting room and exam rooms. Our staff is vaccinated but will also be wearing appropriate personal protective equipment. Patients should come to their appointments alone. Companions are not allowed to come into the office and should wait in the car during appointments. Patients who are minor children will be allowed the accompaniment of one parent.

Will my eyes get dilated?

In order for your eye doctor to view the entire retina and optic nerve, the pupil must be dilated. For most patients, eye dilation will be done at the first appointment. Subsequently, eye dilation is recommended every other year, but may be recommended at every annual appointment for some patients with certain conditions or specific medical diagnoses. After the exam, you may experience increased light sensitivity and blurriness. The effects of dilation generally last 4 to 6 hours. If you’ve not had your eyes dilated previously or are uncomfortable driving after the procedure, please make alternative driving arrangements. It is recommended that you bring sunglasses with you to protect from increased light sensitivity until the effects wear off. We also have complimentary shades available for your convenience. If you have any unanswered questions, please call us or ask at your appointment.